Build the Future You Want with Financial Planning!
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Santa Rosa Certified Financial Planner
We help families and small business owners identify their life goals, translate them into financial goals, create a financial plan to meet those goals, and help them stay on track until their goals are accomplished.
When choosing a financial planner, you may find contradictory advice from commission-driven salespeople who call themselves “financial advisors,” and an overwhelming number of investment choices. It makes sense to get independent guidance from a local Santa Rosa firm that is required, by law, to put your interests first… Read more
• Comprehensive Planning
• Hourly Consulting
• Investment Management
Brokers & Registered Investment Advisors — What’s the Difference?
Most people aren’t aware that there are two different types of financial advisors.
Brokers Work for Big Financial Firms
A broker is someone who works for a broker dealer, like the billion dollar firms Morgan Stanley or Merrill Lynch, to sell their products, and they operate with big advertising budgets to promote them. Brokers are limited to recommending only the investment products their broker dealer offers. When they sell products to a client, they are paid a sales commission by the broker dealer. In many cases they are not allowed to sell products that don’t have front-end expenses. A broker’s only responsibility is broad: to recommend products that are not considered “unsuitable” for their clients.
Registered Investment Advisors (RIA) Work for You
A Registered Investment Advisor does not sell investment products. We are not obligated to or paid by any third-party investment company. We are held to a higher legal standard, acting as a “fiduciary” to our clients, meaning that our fundamental obligation is to act in their best interest. By law, we can only offer products which are solely in our client’s best interest. We are paid by our clients on an hourly or project basis for comprehensive personalized planning, and we are truly objective in our recommendations.
Financial advisors are regulated by regulatory associations that set standards for them depending on the type of financial services they provide. Brokers are regulated by the Financial Industry Regulatory Authority (FINRA), and RIAs are regulated in California by the Department of Business Oversight.
How to Start Financial Planning
Whether you are looking for a financial advisor for the first time or are an experienced saver and investor, there are some things to consider that will help you get started. To choose an advisor you’ll feel comfortable with and have confidence in, you’ll want someone who has experience counseling individuals and business owners on their financial needs. But be careful! The term “financial planner” is used by many financial professionals who aren’t necessarily qualified to advise you. Look for a planner who has proven experience in financial planning topics such as insurance, tax planning, investments, estate planning or retirement planning.
How to Choose a Financial Planner – 10 Questions to Ask »
The Financial Planning Process
Our planning process follows the CFP® Board (Certified Financial Board of Standards) Model. This ensures that best practices are being followed for competent and ethical personal financial planning. During our first complimentary meeting, we will discuss your needs and expectations to determine if we are in a position to help you. We explain the scope of our services and the methods of compensation that are most appropriate for your needs, along with an estimate of the preparation fee for your plan.
Six Steps to a Financial Plan »